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WomenPartner International Concept Inspired by the Principles of Guerilla Marketing
By Jerrilynnb | March 9, 2008
The concept for WomenPartner International was inspired by the principles of Guerilla Marketing.
“Guerrilla Marketing,” was coined by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary to also describe aggressive, unconventional marketing methods generically.
According to Levinson:
- Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
- Forget about the competition and concentrate more on cooperating with other businesses.
- Concentrate on how many new relationships are made each month.
Source: Wikipedia, the free encyclopedia
If you are looking for a women’s business consortium that will work along side you to help you plan and implement your personal marketing goals by employing guerillia marketing strategies, then WomenPartner International is the consortium for you.
It will help you to maximize your membership in other organizations (online and offline) while supplying you with a ton of publicity. Within 6 months of partnership, you will be known throughout your state. You will be “the talk” of the women in business community.
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Topics: WomenPartner International, Women Partner |
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