Marketing 2 Women International

Cross-marketing is one of the smartest ways to partner. At its essence, cross marketing is nothing more than joining forces with compatible companies so that everyone involved can more effectively capitalize on each others’ existing client base. It’s the synergistic affect from pooling of resources to work together towards a common goal that makes cross marketing so effective.

Capitalizing on each others’ existing client base simply means actively finding out about the products and services your clients need and then recommending your cross marketing partners to provide them. This can be done by direct mail campaigns, placing ads on each others’ web sites, putting articles in each others’ newsletters, giving joint teleconferences, offering discounts to each others’ clients, etc.

In a down economy, sales typically go down for items and services businesses consider as expendable. Marketing and advertising seem to be the first two things they stop doing. But how can you stay in the black if you cut back or eliminate marketing and advertising? The answer is you can’t!

Studies show that companies who continue to market and advertise in a down economy are stronger financially when the economy corrects itself. You don’t have to spend a fortune on marketing and advertising. You can cut your costs and grow your company by teaming up with complementary and or non-competitive companies to share marketing costs and referrals.

Instead of buying ad space by yourself, you can partner up two or more companies to share the cost and let your target audience know that you are there for them during these tough economic times. Do you own a small business? You can partner up with companies in your close proximity to give open houses, place small display signs in each others’ check out areas, host networking events, etc.

By cross marketing, you will be able to market and advertise your company for less and add more clients. If your goal is to strategically grow your client base in every metro market in the U.S. and internationally, then you should consider becoming a part of Marketing 2 Women International.

Marketing 2 Women International is a cross marketing consortium for seasoned business and professional women who want to fast track their first million in sales by leveraging each others’ existing client base while sharing marketing costs to stretch their precious marketing dollars.

As a part of the consortium, you will be able to cross market with business and professional women that are located in the metro areas you want to grow your client base. This means you will be able to grow your business during a recession without the high cost of doing it alone. You will have more money to reinvest in your business and will be able to afford hiring more employees to support your business growth.

Read our blog to find out how you can become a part of Marketing 2 Women International. We have several cross marketing projects in the works that you can plug your company into.

Join Marketing 2 Women International